The investment representative claims that numerous factors ensure the difficulty of fully utilizing the accommodations at Venezia Beach, including a limited number of 5-star rooms, a high room utilization capacity in the area, an established operating device, strategic partnerships with travel operators, a prime location, and an “all-in-one” utility system.
Experts believe that all-in-one tourism models attract travelers to spend money on a wide range of services, including accommodation, amusement, and shopping. As a result, these models assist in retaining tourists, attract them to come again, and encourage spending, resulting in revenue growth. For example, international tourists to Singapore are unable to resist the pull of Sentosa and must continually spend money to enjoy world-class services such as entertainment, shopping, and resorts. Similarly, when visiting Malaysia, travelers shouldn’t miss Genting, the famous entertainment city in the clouds. It would be regrettable to visit Tokyo without going to Tokyo Disney Resort (Japan).
Located at the starting point of Binh Thuan province, in the Thang Hai area of Ham Tan district, bordering the end point of Xuyen Moc district in Ba Ria – Vung Tau province, Binh Chau, Venezia Beach is expected to join hands with the local tourism industry to bring a new breeze and change the real estate experience for tourists visiting here.
Venezia Beach, which covers up to 72 hectares, is an effectively integrated coastal community that fulfills the demands of its citizens for living, working, and enjoyment. It also stands out as a tourist attraction on this coastal line because of its “all-in-one” utility system, which satisfies all of the demands of guests easily.
The coastal city integrates 16 international-standard utility clusters with hundreds of component utilities, embracing a 1km long coastline, offering diverse experiences. The gentle, long, white-sand beach is an ideal place to organize all kinds of fun activities, and team building… with over 300 sunny days for tourism exploitation. In particular, there is a collection of specialized wellness utilities that assist relax the body, beauty, and support holistic therapy at the 8,000 m2 wellness center; a multi-purpose sports complex and kid’s club on a 1.1 ha scale; a 1.8 ha lagoon resort with a saltwater swimming pool…
The beach activity utility group covers a kilometer of coastline and includes sports as diving to observe coral reefs, windsurfing, banana boating, jet skiing, flyboarding, and paragliding… The amusement group contains a 1.2-hectare water park and a roughly 2-hectare beach entertainment area. The 1.6-hectare Carnaval Center shopping and festival complex will host colorful music events, festivals, shopping, gastronomy, and art in the future…
Besides, it is a high-class marina and an impressive conference facility with a capacity of 600-1000 seats, which is planned to host significant events or accommodate big tour groups. Furthermore, Venezia Beach provides one-of-a-kind check-in sites that leave an indelible impression on visitors.
With a diverse utility system and an ideal location allowing for easy access to many nearby famous tourist attractions such as Binh Chau hot springs, Binh Chau – Phuoc Buu primeval forest, 2,000 ha safari park, golf, casino in Xuyen Moc, and dozens of famous tourist attractions in Binh Thuan, visitors will need a full week to fully enjoy each vacation here.
It is noticed that Venezia Beach, with its destination to two vibrant tourist markets in the South, namely Ba Ria – Vung Tau (which welcomed nearly 16 million tourists in 2019) and Binh Thuan (which welcomed 6.4 million tourists in 2019), has the potential to attract a large number of tourists in the future. Combined with the all-in-one utility ecosystem, it provides the foundation for the coastal city to proactively embrace an increasing of tourists seeking entertainment, relaxation, and enjoyment.
“Investors and real estate developers are increasingly collaborating with global leaders. To collaborate with major companies, the project must fulfill several partner requirements, including scale, design, investor reputation, and financial potential,” stated a project development unit representative.
Along the southern coastline, Venezia Beach is home to two globally recognized operators: Marriott International and Best Western. Marriott International specializes in opulent experiences and has a network of 7,000 hotels and resorts globally. Meanwhile, Best Western operates 4,100 hotels in over 100 countries, making it one of the world’s top 10 largest hotel brands. The Best Western Premier brand, a specialist operating line for 5-star resorts and hotels under the Best Western Group, will manage 681 low-rise properties at Venezia Beach.
According to the project developer, collaborating with Marriott International and Best Western is a strategy for promoting the project and elevating the developer’s brand to a global scale. As a result, these two partners’ more than 11,000 branches in hundreds of various countries will assist in building a global marketing network, allowing the initiative to reach an extensive international customer base. In addition, the operating system of international brands has high professionalism and discipline, a good training platform, and a good system of personnel shaping. This platform will ensure the sustainable development cycle of the project over time with globally recognized service quality.
“The participation of Marriott International and Best Western brings comprehensive benefits, focusing on the ability to effectively exploit accommodation capacity, stable and sustainable development, and elevate the brand position beyond the domestic scope,” shared a representative of Danh Viet Property.
According to the DKRA’s Q1/2022 report, projects managed by overseas operators sold for around 23% more than those handled by local operators, and they had a high transaction success rate, accounting for 86% of total consumption in the quarter. This demonstrates that the engagement of multinational units has the potential to assist Venezia Beach become more competitive in the marine real estate market.
When it comes to investing in seaside real estate, clients are concerned about the occupancy rate. This is also why the developer of the Venezia Beach project chose to collaborate with Crystal Bay, a company with over 20 years of expertise in tourism and travel.
According to the brand’s data, Crystal Bay attracts a large number of international tourists each year via 1,800 charter flights to the central coastal districts. Every year, the organization welcomes up to half a million international tourists, the majority of whom are from Europe.
The collaboration with Crystal Bay will give Venezia Beach with an extra avenue to contact guests, particularly foreign tourists, through this unit. In 2017, overseas tourists to Vietnam stayed an average of 9.5 days and spent around $96 (equal to 2.4 million VND) per day.
“This shows that when taking advantage of international tourists, the business efficiency of projects is very high. In the future, this collaboration also promises to help the coastal city take the initiative and diversify its customer base, optimizing room occupancy rates,” shared a representative of the project development speaker.
According to an investigation, there are currently no resort or hotel projects along the 22-kilometer Ham Tan beachfront. At this point, there is just one 4-star hotel along Binh Chau’s 13-kilometer coastline. Following a Savills analysis in April 2021, this location leads in the number of hotels and resorts that have resumed operations following the pandemic, including surrounding tourist locations such as Ho Tram. The occupancy rate is always greater than 80%, and the high-end lodging type is completely booked on weekends.
“On the same coastal strip, in the context of a scarcity of 5-star accommodation supply in the area coupled with a high room occupancy rate, it opens up many opportunities for Venezia Beach to improve room occupancy rates when the project comes into operation, creating an attractive source of revenue for investors,” shared a representative of Danh Viet Property..
Venezia Beach is regarded as a secure and sustainable investment by investors due to the provision of long-term ownership rights for resort villas and beachfront apartments.
On the other hand, significant transportation projects linking the area are projected to continue to be constructed between 2023 and 2025. Specifically, the 77-kilometer coastal route from Vung Tau City to Binh Chau, Xuyen Moc, will be enlarged from two to 6 lanes in the first quarter of 2023. The Bien Hoa-Vung Tau Expressway is also slated to begin construction in 2023. The Loc An airport has also received approval for investment.
In particular, Long Thanh International Airport is expected to be completed in 2025. After being put into operation, tourists from all over the world can connect directly to the area and the project without having to take domestic connecting flights.
